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Swissôtel The Bosphorus, Istanbul was recognized by another important international award: “The Best Luxury Hotel of the European Continent” by the “World Luxury Hotel Awards” 2013. One of the most prestigious awards of the international tourism sector, “World Luxury Hotel Awards” had recognized Swissôtel The Bosphorus Istanbul in 2012 and 2011 as well as “The Best Luxury Hotel of Turkey”. With this award, the hotel has advanced its position in the international tourism arena.

Recognized as the most important organization to recognize and reward service excellence in international hotel industry, “World Luxury Hotel Awards” announced the best hotels for 2013 with a ceremony held in Phuket, Thailand. After being named as “The Best Luxury Hotel of Turkey” for the last two years, Swissôtel The Bosphorus, Istanbul has raised the bar and deserved the title of “The Best Luxury Hotel of Europe”.

“World Luxury Hotel Awards” assesses overall service excellence, exceeding customer’s expectations and paying attention to detail, and impeccable service understanding of the entire team. It received a record number of participants this year. In the finals held in Phuket, Swissôtel The Bosphorus, Istanbul received the prestigious accolade among hundreds of candidates, thanks to its impeccable service and attention to detail. The applications made on the basis of country, continent and global basis are assessed by international Tourism professionals such as travel agencies or tour operators, and hotel guests. This year an increase of 40% was seen in countries participating the “World Luxury Hotel Awards” which have been given to recognize the service quality of the luxury hotels since 2006.

Yeşim Doğukan, Public Relations and Marketing Communication Director, received the award on behalf of the hotel at the gala night where Marinique De Wet, Director of the WLHA, made a speech. “Our belief is that service excellence is the most critical factor in a hotel’s measure as a luxury hotel and winning a World Luxury Hotel Award would enhance performance levels if industry peers can be judged against other major players in the field. We can always be inspired to greater levels of excellence meaning exceeding customer’s expectations and paying attention to detail. The aim of awards is to encourage sustainable competition” said Marinique de Wet.

Combining Swiss excellence and Turkish hospitality for its service understanding, Swissôtel The Bosphorus Istanbul welcomes its guests by blending the past and the present of the city with a passion of excellence. Ranking among the “world’s most distinguished hotels” since its establishment, the Swissôtel The Bosphorus, Istanbul has again put its mark in the international tourism industry with “The Best Luxury Hotel of Europe” award this year.

Foreign firms looking to invest in the local bread sector have been disappointed, as Dutch, Spanish and German bread producers who expressed interest in acquiring municipality-owned bread producer and seller firm Halk Ekmek have had their requests declined, Halk Ekmek general director has said.

“Foreign investors can’t hide their astonishment when they see our [bread production] facilities,” Halk Ekmek general director Salih Bekaroğlu said.

Halk Ekmek, a subsidiary of Istanbul Municipality that produces nearly 1.2 million loaves of breads daily in three facilities in the city, “has whet the appetite of foreign companies including Dutch, German and Spanish investors,” according to Bkaroğlu’s remarks.

Halk Ekmek has refused potential mergers and acquisitions with the foreign firms because it does not act like a private sector company as it is a municipal subsidiary, he said.

Even the company refused these offers, the director said; “these foreign firms have expressed their desire to enter the bread business in Turkey and asked Halk Ekmek for guidance in the sector.”

Bekaroğlu also said Turkey should pursue new ways of bread production as there are new ways to produce healthier bread with a lower cost through different industries. He added that the production of most Turkish bakeries lagged behind industrial developments and they should merge to keep up with technological developments.

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