Following several months of anticipation, Apple’s first official Apple Retail Store in Turkey will open in Istanbul on April 5th. The new store is located in the center of the Zorlu Center mall, and the official announcement has come in the form of emails to customers in Turkey and on a banner around the physical store…
Apple has also published a retail website that indicates the store will open at 10 AM local time. The Turkey-based store will feature many of the usual Apple Store features, including One to One training and the Joint Venture service, according to the retail page. The store itself, however, will have some unique features according to employees: the store will reportedly have a pair of Genius Bars, two full floors to hold stock of product, a dedicated “Family Room” floor, and a sales floor.
It will be situated in the country’s largest city, Istanbul and mark Apple’s entry into its thirteenth country.
The Wall Street Journal is reporting that the Apple Store will measure 21,000 square feet inside the Zorlu shopping center. Interestingly, the store will be placed between stores from high fashion retailers Burberry and Louis Vuitton.
The store opening is great news for Turkish Apple customers who have previously gone un-served by Apple retail and mostly relied on the online store or licensed resellers to acquire devices and seek advice.
Tim Cook has previously spoken about his desire to sell more devices through Apple retail stores and how he wants to expand Apple’s retail presence into more countries. Turkey will be the thirteenth country in which Apple has a retail presence with 400 stores worldwide (most of those in the USA). Apple hopes to open 30 new stores worldwide soon.
As well as international expansion, Apple also plans to relocate several stores to bigger spaces in order to better serve its customer base.